Kraft First Taste is a wonderful program which gets its members new Kraft products free or very cheap for sampling. This week they have a coupon for $2 off new Planters peanut butter. We usually get Safeway's store brand for economy, but Walmart had the Planters at a good price: on Monday the 24 ounce jar was $3.88 a jar, but on Tuesday it was $4.18. (isn't that interesting?). For comparison here are the prices for other 24oz jars in Safeway: Skippy SuperChunk $5.49; Adam's Natural $5.49; Safeway, $3.99.
What can you say about peanut butter? It can be too dry, too oily, or have poor taste. There's certainly mediocre peanut butter. I'm a fan of Skippy SuperChunk, and the Safeway brand is fine. I had high expectations of Planters because as we all know, Planters knows nuts. I was not disappointed.
Naturally it comes in creamy or crunchy; it's no contest here, my whole family is nuts! The ingredients are straight-forward: peanuts, sugar, oils, salt. The crunchy is stuffed with nuts but still very spreadable, and is neither dry nor oily. It has a wonderful roasted peanut taste that sent me back to the jar for a spoonful! The kids loved it. Hubby loved it on his pre-workout morning toast. It's a hit in our house, and I already spent all the $2 off coupons I printed so we could stock up on it cheap! While I expect the price point to eventually match other premium peanut butters, the introductory price is quite attractive. I'm happy to recommend Planters Peanut Butter to peanut butter loving families!